The 2025 10th International Conference on Marketing, Business and Trade (ICMBT 2025) was a remarkable conference co-sponsored by the Beijing Spring Institute of Education Technology, China and Northeast Normal University, China, and hosted by Kyushu University, Japan, it also receives technical support from Purdue University Northwest, USA, Southern University of Science and Technology, China, De La Salle University - Manila, Philippines, China West Normal University, China, Bulacan State University, Philippines, and Prince Sultan University, Saudi Arabia.

The 2025 Tokyo Conference is set to become a global platform for knowledge exchange. To date, we have received 438 submissions from 41 countries, with participation expected from 231 delegates representing 26 nations. These numbers highlight the event’s growing international reach as we finalize preparations in Tokyo. This global engagement underscores the conference's significant impact on fostering international collaboration and sharing innovative research in the fields of e-education, e-business, e-management, and e-learning.

The conference spanned 4 days, featuring a series of keynote speeches, invited talks, parallel technical sessions, poster sessions, online sessions, a hands-on workshop, and award ceremonies.